| Every business should create a unique selling | | | | website with that focus. |
| proposition in order to challenge the competition and | | | | - What is your businesses strength and weakness? |
| drive virtual sales higher - and help their website stand | | | | How about the competition? This makes it better for |
| out from all the others. This includes a virtual assistant | | | | you to identify necessary action areas from which you |
| business - especially with all the newfound competition | | | | can proceed to develop your unique selling point. |
| on the web. | | | | - What makes you unique? If there is none then come |
| Market analysts call this a business' unique selling | | | | up with one! In the long term, when your USP |
| proposition (USP). A USP makes a virtual assistant | | | | becomes word of mouth your virtual assistant |
| business stand out and lures potential clients away | | | | business will be acknowledged as the market leader |
| from competitors. Your USP should be your virtual | | | | and expert. |
| assistant business's secret weapon which sets you | | | | - What problems does your VA business solve for |
| apart from all the others. It has to be unique and | | | | your clientèle? All clients always ask the |
| identifiable to your virtual assistant business only - and | | | | question 'How can you really help me?' which is what |
| should grab people's attention at the very read. Try to | | | | your service should be able to provide. Offer a |
| make it something that isn't easily copied and offers | | | | guarantee on your service or a solution to customer's |
| your customers a specific and marketable benefit that | | | | problems. |
| you can capitalize on when you prepare to market | | | | - Be explicit and specific in articulating your virtual |
| your VA business online as well as off line. | | | | assistant business's unique selling point. However, be |
| Most USP's are hard to come by and takes quite a | | | | sure to never make a statement you can't fulfill. Your |
| long time to formulate and develop. To make your job | | | | USP or virtual assistant business slogan may sound |
| easier, here are some suggestions to help you create | | | | good and be very catchy but if you cannot deliver |
| your virtual assistant business's unique selling | | | | what you promise your unique selling point becomes a |
| proposition. The most successful online VA businesses | | | | dead weight and useless. |
| have made a mark by putting into words their | | | | Once your virtual assistant business's unique selling |
| business's capabilities. Take a look at how your | | | | point is identified and established, the next step is to |
| competitors market themselves before you start | | | | shorten or summarize it into a few words. |
| marketing yourself, and choose the skills you believe | | | | Communicate it to the public wherever and whenever |
| make yourself stand apart. Slogans that show off a | | | | you can - in the phone book, on your stationary, |
| virtual assistant business's capabilities are crucial in | | | | promotional and marketing ads, email signatures, |
| building brand acceptance, so finding a way to express | | | | anywhere your customers are available to read it and |
| your specialties as a virtual assistant are and building a | | | | hear your message loud and clear. . |