| Top Home Business Professionals all have one thing in | | | | Second, you need to craft a message. Your message |
| common and that is they know how to promote their | | | | should address what you KNOW you market wants |
| business. Regardless of what product or service you | | | | but right now they don't have it. If your golfer who |
| sell if you learn a few simple steps, you too will have | | | | wants to hit his drive 300 yards every time, right now |
| great success. | | | | he probably hooks or slices it 200 yards and is |
| It all starts with how to promote your home based | | | | embarrassed by ending up on the wrong fairway. He |
| small business -- it takes just three simple steps. You | | | | is tired of searching for lost balls and wants to "drive |
| need to get the right message, to the right market | | | | like a "macho" man!" Your message needs to uncover |
| using the right medium. | | | | his current "pain", then show a way your product will |
| Don't make the mistake of thinking you can slack off | | | | provide the solution. Finally, your message needs to |
| on any of these three steps even if you are part time | | | | provide the security of some type of guarantee. |
| trying to earn extra money from home. You could | | | | Third, you you need the right media. You probably are |
| have the best message in the world, but if you didn't | | | | not going to want to use Ladies Home Journal as the |
| deliver it to the right market with the right media -- you | | | | media to deliver the message to your "manly" golfer. |
| are sunk! | | | | He probably reads Golf Digest and wouldn't be caught |
| Think about it -- if you had killer copy for a product that | | | | dead looking at Ladies Home Journal. He probably |
| would enable any golfer to drive 300 yards, if you put | | | | reads the sports pages in the newspaper. He probably |
| it in a scrap-booking magazine -- you probably are only | | | | watches golf on ESPN. Yes, some of the media I just |
| going to reach a VERY small portion of your audience | | | | mentioned would be pricey, but there are great ways |
| -- if any! This is a classic example of submitting to the | | | | to use social media and blogs to reach people just in |
| wrong market, (tiny potential audience for your work | | | | that target market. |
| from home company), and media, (again, tiny potential | | | | Whatever your top home based business is trying to |
| audience). | | | | sell, you would use the same three step method every |
| The first step is to understand your market. Who are | | | | time. At home based business professionals take the |
| they, what do they want from life, what are their | | | | time to really work on their promotions because if |
| hopes, dreams and fears? Where do they shop, what | | | | you've got wimpy promotions your sales are probably |
| kind of car do they drive, what sports do they play, | | | | not doing anything close to what you projected. But if |
| what is their socio-economic situation? The more | | | | your home based small business has Ferocious |
| information you can imagine and research about your | | | | Promotions, you'll be doing just fine. |
| market, the more likely it is that you will be able to | | | | There you have it -- market, media, message. Get |
| create copy that arouses their desire to purchase | | | | them all right and you'll hit a home run.... or a three |
| what you're selling. | | | | hundred yard drive! |