| p>When putting together your Virtual Assistant | | | | others once a week or so. It's up to you and obviously |
| marketing strategy, you should always be looking for | | | | depends on the time you have available to blog. The |
| opportunities to widen your marketing reach online. A | | | | more regularly you post, the better. This is so that you |
| great way to do this is by blogging. This will increase | | | | keep your content fresh and make people want to |
| your exposure which in turn will enable to you to get | | | | come back. This is also very important for search |
| more clients for your Virtual Assistant business. | | | | engine rankings. Remember the higher ranked you are |
| One of the best blog platforms on the Internet is | | | | in Google, Yahoo and MSN, the more traffic you'll get |
| WordPress. It is very easy to use, and the search | | | | to your sites. |
| engines love it! Virtual Assistant marketing doesn't | | | | Another thing that you might want to consider is |
| have to cost lots of money. You can install | | | | featuring other authors or businesses. You can either |
| WordPress free of charge on your own domain (self | | | | interview them, or ask permission to use their articles |
| hosted) or have your blog hosted at WordPress.org. | | | | on your blog, if their content complements yours in |
| Once you have your blog set up, you can start to | | | | some way. |
| drive traffic to your site by way of making posts. | | | | It is also important to network with other bloggers and |
| You can create your blog on a separate site to your | | | | leave comments on their blogs as well. This gives you |
| main site and drive traffic to your main site from your | | | | greater exposure across the Internet and allows other |
| blog. Or you can create your blog on a subpage of | | | | people to find you more easily. |
| your main site - it's up to you. | | | | Here are three keys to keep in mind for blogging:o |
| When posting to your blog, make your posts | | | | Write about current topics - keeping it current is |
| informational and helpful for the reader. Keep blatant | | | | always besto Give helpful information - if you give |
| self promotion to a minimum. Blogging is to inform, | | | | good information, clients will like what they see and be |
| entertain and build a relationship with your audience. | | | | encouraged to read more.o Post to your blog regularly |
| You could also provide examples of how your | | | | If you blog regularly and keep it interesting, you'll almost |
| services have helped a client - but do this in a | | | | certainly see an increase in the number and quality of |
| conversational way. | | | | clients you have. Blogging should be part of any Virtual |
| Post regularly to your blog. Some post every day, | | | | Assistant marketing toolbox. |