| If you have been researching or promoting your own | | | | you as mad as it makes me? These people are |
| online business for any length of time then you will | | | | targeted because they probably can't get out to get a |
| have read hundreds of sales letters promising you the | | | | "real job" and more than likely they aren't happy with |
| world - if only you "Place in the Cart Now". | | | | their circumstances. |
| Guess what? It's mostly RUBBISH! | | | | 2. Low income earners. Again, destroy the dream |
| Not only is it rubbish, it's disheartening. Most people | | | | before it really takes root. This is particularly true of the |
| have the dream of a lifestyle where they can avoid | | | | current economy with many people losing their jobs. |
| the traffic, the stress of dealing with staff, bosses and | | | | These people are targeted because they have bills, |
| office politics, have more time with family and friends | | | | kids and other pressures weighing on them and they |
| AND have a bank account with more money than any | | | | can generally ill afford the over the top cost of useless |
| normal person could spend. Who wouldn't want that? | | | | information products. |
| This is where the online newbies need to be extra | | | | 3. Un-institutionalised people. No formal education? |
| cautious when thinking about purchasing a product that | | | | Excellent. Prime candidate. These sales letters will prey |
| claims that you will make moon beams within | | | | on these people by lines like "Earn more than a doctor |
| unrealistic time frames. What's the old saying: | | | | does" or something equally as silly. Don't get me wrong |
| "If it's too good to be true, then it probably is!" | | | | - internet marketing can make you this money but it |
| The reason why I can say all of this with so much | | | | won't take seven days. I'm not saying for a minute that |
| certainty is because I have been there. Actually, I don't | | | | these people are dumb. I'm simply saying that they are |
| know if there are too many products that claim to | | | | a target for hollow sales letters and unethical sales |
| teach you the full system for making money online | | | | pitches. |
| which aren't clogging up my hard drive. | | | | 4. Stay at home Mum's. How emotive is this one? |
| Being the terminal optimist that I am, I steadfastly | | | | Maybe not more or less than any other but one of the |
| believed that someone had to be telling the truth. It | | | | things Mum's want the most is to be near their kids. |
| was clear to me that people were making money | | | | The lure to be able to earn extra income while you are |
| online. Why wasn't I? | | | | at home is sometimes too much to resist. |
| Basically, this is because every day your inbox is | | | | In essence, who are the poor sods that are targeted? |
| clogged with email headings that are emotive. They | | | | The ones that are most in need of money, a job and a |
| compel you to buy this product because it has a | | | | direction. |
| unique selling point (USP). | | | | If you are in one of these categories, do your research |
| Anyone teaching you to market a product (even | | | | before jumping into purchasing a product. Check out all |
| universities) will tell you that you have to have a USP in | | | | the reviews of any information product first and |
| order to differentiate your product from your | | | | secondly, research the author of the said product. |
| competitors. But, what they don't tell you is to outright | | | | Google will almost certainly give you all the information |
| lie. | | | | you need. |
| Many people have made money online telling lies but | | | | Don't forget the offline world either. Chances are you |
| each product that they promote will be to a one-off | | | | may know someone who has tried to start an online |
| market. There will be no repeat sales or relationship | | | | business either successfully or unsuccessfully. The |
| building. | | | | unsuccessful ones will be quick to tell you which |
| So, what are the danger target markets for making | | | | products failed them. |
| money scams for online marketing newbies: | | | | This could be your chance to renew their interest in an |
| | | | online business because you haven't been caught by |
| 1. The sick, the disabled or the elderly. Does that make | | | | the dream takers. |