| Have you read this before: "The testimonials and | | | | customers. Then some more almost-guarantees that |
| examples used are exceptional results, and don't apply | | | | you WILL MAKE MONEY, followed by bulleted facts |
| to the average purchaser and are not intended to | | | | of what you need to be happy. and that you should |
| represent or guarantee that anyone will achieve the | | | | kick your boss's behind goodbye. |
| same or similar results. Each individual's success | | | | Then comes the "...but wait, that's not all..." part followed |
| depends on his or her background, dedication, desire | | | | by the Bonuses list; all of $2750 of material you'll get |
| and motivation. As with any business endeavor, there | | | | for free, when you join. The "Money-back guarantee" |
| is an inherent risk of loss of capital and there is no | | | | is always there and then the PS, PPs and PPPS's |
| guarantee that you will earn any money". | | | | follows. And best of all, sometimes when you exit, you'll |
| Every Work from Home Job or business offer has | | | | be beckoned by a "live" assistant, offering you a |
| the above included somewhere. Nothing wrong with | | | | special one-time discount! |
| that! It is only fair that innocent people who read all the | | | | Last and least, you'll find the earnings disclaimer. No |
| promises of "unlimited income potential"; "...earn $10k | | | | large red and yellow font here! Small, black-only font |
| before Christmas..." etc. get to read this as well. | | | | tucked away in the bottom corner, or disguised behind |
| Potential buyers are lured into buying into a program or | | | | a link. |
| system by a long page of cleverly designed sales | | | | What you have to know is that the sales-pitch is |
| copy, targeted at your emotions. | | | | directed at your emotions. It is trying to convince you |
| It usually includes, in huge black, yellow and red font, the | | | | to buy whilst depending on your present state of mind, |
| humble beginnings of the owner; how he struggled to | | | | which is more than likely getting you just a little bit |
| survive or make ends meet. Then it continues to the | | | | desperate to get your hands on some money! No |
| part where he was miraculously introduced to a | | | | matter what is promised or guaranteed in the body of |
| life-saving system, or developed it himself after being | | | | the sales letter, always keep the little paragraph in the |
| ripped off so many times. Then follows the | | | | bottom corner in mind! |
| photographs of the Ferrari, Aston Martin or Rolls, and | | | | My friend, don't let your emotions get in the way. Do |
| for good measure the huge mansion or beach-front | | | | your research before you buy into a program, |
| condo. | | | | because 98% of the promises and guarantees you're |
| This is then backed-up by the "proof of earnings", shot | | | | made, are a load of bull! And that is a promise! |
| after shot of deposits made to his account. Thrown | | | | Regards, and never ever give up! |
| in-between are the testimonials of hoards of happy | | | | |